Ep 101. Understanding Streaming Payments: The User-Centric Model - Conversation with Ryan Rauscher (Senior Director YouTube Business Development at BMG)

Description:

On this episode we received the visit of Ryan Rauscher, Senior Director YouTube Business Development at BMG, and one of the most prolific minds in the Music Streaming Ecosystem. With a proven-track record of almost 15 years in the Music Industry, Ryan recently wrote a study about “The impact of User-Centric Payment on music streaming income”, called “Payment Option Transparency” and published by PRO MUSIK, a German association for freelance musicians. Some of the exciting topics we explored in this conversation are “Current Status of the Music Streaming Model”, “”User-Centric Payment System: Key Markers and Revenue Re-Distribution Concept”, “Best Practices & Recommendations for Independent Artist to Benefit from the UCPS Model”, “Key Differences: User-Centric Model and Artist-Centric Model” and “What does the future of Music Streaming looks like?”.

Detail:

(00:00:00-00:03:06) Intro
(00:03:06-00:06:55) Current Status of the Music Streaming Model
(00:06:55-00:11:17) Measuring and Creating Value: Music Streaming Value Chain and Listeners Perception of Value
(00:11:17-00:23:38) User-Centric Payment System: Key Markers and Revenue Re-Distribution Concept
(00:23:38-00:27:38) Cross-Platform Application of the User-Centric Payment System
(00:27:38-00:32:54) Best Practices & Recommendations for Independent Artist to Benefit from the UCPS Model
(00:32:54-00:34:58) How is the User-Centric Payment System communicated in Media Portals?
(00:34:58-00:39:55) Corporate, Financial and Logistic Impact of the User-Centric Payment System
(00:39:55-00:44:17) Does the UCPS impact the volume of streams generated?
(00:44:17-00:50:43) How to get key music industry players involved in this transition to UCPS?
(00:50:43-00:54:58) New Model and Metrics for Music Promotion Success in Streaming Platforms
(00:54:58-01:06:52) Key Differences: User-Centric Model & Artist-Centric Model
(01:06:52-01:11:45) What does the future of Music Streaming looks like?
(01:11:45-01:14:45) Closing Words

 

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